The fragrance of steamed espresso fills the hallways of C. M. Russell High School leading towards The Rustler Roast, the new and improved student coffee shop. This venture, replacing the former Breakfast Club, creates a new space for the student community and paves a way towards a future for all the business students involved.

Ever since its grand opening on Sept.16, only cold beverages were advertised. As of early December, the company has progressed to offering a wide variety of drink options including iced and steamed coffee, along with Redbull-infused energy drinks. The current goals for drink products include themed drinks each season and finding creative ways to promote items through social media and marketing, said Junior Eli Crist; the Vice President of the BPA and bookkeeper for both clubs. 

“We brainstorm as a team, learn from each other, and put it into force,” Crist said.

The Rustler Roast company initially blasted off through the aid from the class of 2023, whose graduation wish was to see this project come to life. They donated an espresso machine to officially kick start its journey to success. The staff currently consists of 17 active working students, with a maximum of three students working per period, except during 6th and 7th periods when the shop is closed. However, during open hours, students exercise skills of advertisement, company management, and, most importantly, customer service. The staff consists of many roles including social media management which is led by Ellie Manen and Charlie Gyle. Without each student’s contributions to ideas, progression would not have been possible to create a successful business, said Crist.

“There’s constant change, and we’re open to it,” Crist said.

One of the staff’s junior secretaries, Paola Otero, said the Rustler Roast is more than just a club. It’s a great way to be a part of the community and give back to the student body as a whole, while also being creative and collaborating as a team. The Rustler Roast works as a team all with the common goal of pleasing their clientele. 

“We care about our customers; we know our regulars,” Otereo said.

The coffee shop isn’t just about serving drinks, but is also a learning experience. Students receive business credits for their participation, and they are held responsible for attendance and contribution towards creating new ideas, menus, and names. 

Business teacher and advisor, Jessica Goosen, said that the involvement gives the students a realistic view on what it means to run a business.

“It’s aimed to teach kids about business,” Goosen said.

Creativity blooms from every corner in this department as future plans begin to take shape. Talk of collaborating with the culinary department to sell pastries, offering monthly specials, and introducing holiday drinks all remain up in the air. The team is also exploring the possibility of an online app, “The Rustler Dash,” for virtual orders and deliveries. 

The passion of these students towards the company is unmatched, Goosen said. The possibilities are limitless for the Rustler Roast and its team, and they’re ready to put their ideas to work and share them with their school.